Social Media Marketing : The Marketing Quintessential

Social Media Marketing Services

Today the world is fragmented, chaotic, even unpredictable. Brands offer focus. To make the most of that opportunity, brands must have meaning, coherence, and shape. We design the brand, we turn the brand into an experience, and we communicate the brand’s story. We make brands matter.

The world has gone social. Make sure you don’t get left behind. Today, the first thing that people check in the morning is not their face but the likes on their Instagram post. Several Instagrammers or bloggers are gaining popularity not by being innovators or inventors, but by being influencers. In this socially-charged era, where billions of people daily leave a digital footprint, it’s time to think, how well have you leveraged this to your brand’s advantage? Do you have the right Social Media Agency to help you win customers – the smart way?

A digitally disrupted world has changed the way people think and act. Consumers are more interested in short dialogues than catalogs. And most successful brands are aware of this. So, what do the top-level brands do that the struggling ones don’t ? They hire an experienced social media agency like Graphic Villa that knows what a disruptive and intel-led Social Media Strategy can actually do.

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First: A Robust Strategy

Before diving deep into thinking ‘what to publish’, a digital marketing company needs to first answer the more pertinent questions; ‘why to publish’, ‘what to publish’ & ‘who are we talking to’? Some businesses need SMO for lead generation only while others require it for building brand visibility as well. Secondly, not all channels are equally important for every business. While most B2B companies prefer growing their customers on LinkedIn and Facebook, brands with a B2C model find amazing engagement on Instagram & Facebook.

Second: Content that Captivates

When the business goals and the channels to use are clear, a smart social media agency plans the next important step, i.e., creating content that strikes a chord with the audience. While some brands engage best through informative content, others need to use a more interactive approach. So, understanding the kind of content needed, digital strategists at Graphic Villa craft compelling message boards that don’t just tom-tom the brand but speak the quintessential, “what’s in it for you”!

Third: Planning and Publishing

The art of social media optimization lies not in publishing the right content, but in posting it at the right time and at the right frequency. Therefore, digital agencies like Graphic Villa plan the content calendar ahead of time and publish it when it’s bound to experience the most engagement.

Fourth: Evaluating With Analytics

A digital marketing agency understands the value of time and efforts that goes into carrying SMO for its clients. At Graphic Villa, our strategies are fuelled by in-depth analysis and insights. Our growth hackers regularly evaluate the performance of our content and keep improvising strategies to optimize in the best manner possible. As one of the leading digital marketing companies in India, we specialize in result-driven online marketing. So, be where the action is!

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